Landing Page vs Company Profile Website: Which Does Your Business Need?
Landing pages and company profile websites serve different goals. Learn when to use each one, with examples from real projects.
Many business owners aren't sure whether they need a landing page or a company profile website. Both are websites, but they're built for different goals.
What is a landing page?
A landing page is a single page with a single goal: getting visitors to take one action, like messaging on WhatsApp, filling in a form or buying. One example is aplikasitokoemas.com, a landing page we built in 3 days to market a gold shop app.
- Great for promoting a specific product or service
- Ideal for Google or Meta ads
- Quick to build and easy to measure
What is a company profile website?
A company profile website has several pages that introduce your company in full: who you are, what you offer, your portfolio and how to get in touch. Examples include Jashen Mitra Sinergi, a drilling machine distributor in Bandung, and LFA, an interior design firm in Singapore.
- Builds trust with B2B buyers
- Shows your portfolio and credibility
- More pages that can rank on Google
So which should you choose?
Choose a landing page if you want to get online fast, are running ads, or sell one main product. Choose a company profile if your customers need convincing before they buy — common in B2B, professional services and manufacturing.
Many businesses start with a landing page and grow into a company profile or e-commerce site as their needs expand.